Cause Marketing During Challenging Economic Times

IEG estimates that $1.55 billion was spent on Cause Marketing in 2009. Cause Marketing is growing. According to an IEG study, 41% of respondents would like to see companies invest more compared with sports sponsorship and funding for the arts. However for marketers, it’s a different story. Recent economic pressures have driven brands to invest primarily in those vehicles that generate demand. Now.

How are Cause Marketing companies faring in these challenging economic times? How are charities shaking funding loose from cash strapped organizations? How are both profit and not for profit companies weathering the storm?

Please join us for a panel discussion on Cause Marketing moderated by the Boston Business Journal.

Meet our panel of experts.

• Erica Vogelei: Account Director of Cause Branding, Cone
• Bobbie Carlton: Founder of Mass Innovation Nights and Director of Marketing Accounting Management Solutions, Inc.
• Joe Waters: Director, Cause and Event Marketing, Boston Medical Center

What you’ll learn:

• How to help brand marketers overcome marketing challenges in 2010 with Cause Marketing
• New innovative techniques for shaking the money tree and overcoming fundraising challenges
• Success stories and case studies on effective Cause Marketing
• How to use Social Media in the Cause Marketing space

Space is limited so register.

Wednesday, February 24

6:00pm-8:00pm

Hult International Business School.

1 Education Street

Cambridge, MA 02141

Street parking is available next to the Hult building after 6.00pm. 

Other parking options include the Museum of Science and the Cambridgeside Galleria lots which are a short 3-5 minute walk away from Hult.

Refreshments: light hors d’oeuvres and drinks will be served

Admission: $50.00

AMA Members should enter your discount code for 40% savings.

Interested in joining the AMA Boston? Save on event admissions!

Go to MarketingPower.com and join today!

About the American Marketing Association (AMA):
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.

The Boston chapter of the American Marketing Association (AMA Boston), was formally founded in 1940. AMA Boston is dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. We have a long history of providing value to our members by giving access to critically important information and valuable contacts that help boost careers and build businesses. With over 800 members, AMA Boston continues to be the number one resource for marketing professionals throughout the greater Boston area.